Essence Mask Packaging: A Watercolour-inspired Design

Bringing Beauty and Elegance to Skincare

The design of the Essence Mask Packaging is truly unique and stands out from other skincare packaging options. It comes in four different types, each with a distinctive colour that represents the product it contains. The use of watercolouring as the main element creates a soft and feminine packaging that perfectly aligns with the brand's vision.

What sets this design apart is its attention to detail and the careful selection of colours. The vivid brushstrokes of colour on the packaging symbolize the everyday glamour that one can achieve after using the product. The pastel colours chosen not only give the packaging a feminine and attractive identity but also evoke a sense of simplicity and elegance.

The Essence Mask Packaging is made using folding box technology, ensuring that it is both practical and visually appealing. With dimensions of 104mmW x 50mmD x 154mmH when folded, it is compact and easy to store.

The design process for this packaging involved collaboration between the designer and the client. After being provided with the types of masks the client planned to produce, a branding story and various design options were presented. The watercolouring design immediately caught the client's attention, and the final step was to determine the colour combinations that best represented the product.

The Essence Mask Packaging project began in October 2015 and the brand was successfully launched in February 2016. Throughout the process, the designer faced the challenge of creating a brand image through packaging and logo design. However, with their expertise and creativity, they were able to overcome this challenge and deliver a design that perfectly encapsulates the brand's essence.

This exceptional design has not gone unnoticed. The Essence Mask Packaging was awarded the Silver A' Design Award in 2016. This prestigious award recognizes designs that demonstrate outstanding expertise, innovation, and artistic skill. The Essence Mask Packaging stood out for its strong technical characteristics and its ability to evoke positive emotions and wonder.

With its watercolour-inspired design, the Essence Mask Packaging brings beauty and elegance to the world of skincare. It is a testament to the power of art and design to transform everyday products into works of art.